Nissan is deploying various activities under the banner of Blue
Citizenship, which encapsulates our desire to preserve the blue Earth
and to be a corporate citizen in harmonious coexistence with people and
society. Those activities range from such global issues as the
environment to contributing to communities, promoting diversity and
making personal mobility available to as many people as possible.
We look forward to working together with people all over the world as
we develop and expand our Blue Citizenship activities over the long
term.
The history
of Nissan taking environmental measures goes as far back as 1947. Since
1992, abiding to our environmental philosophy "Symbiosis of People,
Vehicle, and Nature", we have as an enterprise, been accelerating the
activities pertaining to the said philosophy. At present we are
promoting our mid-term environmental plan "Nissan Green Program 2010",
identifying the 3 crucial issues, and setting the ultimate goals of
"reducing CO2 emissions", "cleaner
(conservation of the atmosphere/water/earth) emissions", and "resource
circulation (the promoting of the 3 Rs: reduce, reuse, recycle)". We
are furthering our measures to achieve these goals.
In order to steadily reduce CO2
emissions, Nissan sees the total contribution of providing truthfully
effective technology at an affordable price to its clients, while at
the same time swiftly propagating these technologies, as crucial. That
said, we believe the "4 optimums" - "Investment in the optimum
technology that fits the market needs, at the opportune moment, at the
best value for the clients", as the basis of technology investment.
Based on these 4 optimums, we will not only ultimately heighten the
engine efficiency of petrol motor vehicles, but also proceed with the
development and investment of electrical vehicles which are
zero-emission vehicles.