Nissan's Blue Citzenship

Nissan is deploying various activities under the banner of Blue Citizenship, which encapsulates our desire to preserve the blue Earth and to be a corporate citizen in harmonious coexistence with people and society. Those activities range from such global issues as the environment to contributing to communities, promoting diversity and making personal mobility available to as many people as possible.
We look forward to working together with people all over the world as we develop and expand our Blue Citizenship activities over the long term.

Nissan Green Program 2010

The history of Nissan taking environmental measures goes as far back as 1947. Since 1992, abiding to our environmental philosophy "Symbiosis of People, Vehicle, and Nature", we have as an enterprise, been accelerating the activities pertaining to the said philosophy. At present we are promoting our mid-term environmental plan "Nissan Green Program 2010", identifying the 3 crucial issues, and setting the ultimate goals of "reducing CO2 emissions", "cleaner (conservation of the atmosphere/water/earth) emissions", and "resource circulation (the promoting of the 3 Rs: reduce, reuse, recycle)". We are furthering our measures to achieve these goals.


The 4 optimums, Nissan's Powertrain Road Map

In order to steadily reduce CO2 emissions, Nissan sees the total contribution of providing truthfully effective technology at an affordable price to its clients, while at the same time swiftly propagating these technologies, as crucial. That said, we believe the "4 optimums" - "Investment in the optimum technology that fits the market needs, at the opportune moment, at the best value for the clients", as the basis of technology investment. Based on these 4 optimums, we will not only ultimately heighten the engine efficiency of petrol motor vehicles, but also proceed with the development and investment of electrical vehicles which are zero-emission vehicles.

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Nissan's Blue Citzenship
Nissan is deploying various activities under the banner of Blue Citizenship, which encapsulates our ...